The K@W Network:
Assistant Professor of Marketing
If you’ve ever thought that the quest for more clicks is affecting the types of articles that get published in the media, it turns out you’re right. But Wharton research[…]
Companies both in and outside the entertainment industry can learn numerous lessons from the recent Sony hacking about the importance of beefing up IT security.
Some companies are turning to social media activity to help determine a person's credit-worthiness. Wharton research shows the data that matter can come from unexpected places.
French economist Jean Tirole’s ideas will help curb the abuses of monopoly and oligopoly without stifling the benefits large firms can bring.
When it comes to matching platforms like online dating sites, sometimes less choice is better -- and worth paying for.