The K@W Network:
Assistant Professor of Marketing
In order to avoid a decline in growth, Twitter needs to find new and better ways to leverage its strengths, including speed, timeliness and a treasure trove of consumer data,[…]
Is social media capable of growing up someday — reacting quickly, but also digesting the facts and subtle contours of arguments, and fixing its gaze on a subject until resolution?[…]
Google hopes YouTube Red will provide the search giant with an additional revenue stream and, perhaps more importantly, strengthen its competitive position in music and video streaming.
Apple's introduction of ad-blocking technology into its latest operating system has raised concerns that the economic model that advertisers and publishers have relied on for years will be upended.
If you’ve ever thought that the quest for more clicks is affecting the types of articles that get published in the media, it turns out you’re right. But Wharton research[…]