The K@W Network:
Assistant Professor of Marketing
New Wharton research has uncovered a surprising way that social media could be lowering barriers to entry to national politics.
Trolling -- a term that has become a catch-all encompassing a spectrum of bad online behavior -- poses major challenges to social media sites, publishers and retailers.
Microsoft is entering the social networking space with LinkedIn, and it could find new revenue streams by monetizing products at both companies.
In order to avoid a decline in growth, Twitter needs to find new and better ways to leverage its strengths, including speed, timeliness and a treasure trove of consumer data,[…]
Is social media capable of growing up someday — reacting quickly, but also digesting the facts and subtle contours of arguments, and fixing its gaze on a subject until resolution?[…]