The K@W Network:
Ira A. Lipman Associate Professor of Marketing
Former U.S. Surgeon General Vivek Murthy says the key to alleviating chronic stress is right at our fingertips: establishing emotional well-being.
Johnson & Johnson has been accused of ignoring warnings linking its talcum powder to ovarian cancer and failing to inform users of that potential risk. Is it a case of[…]
In collaboration with NTT DATA
Companies that carefully map out customer buying “journeys” are better prepared to transform their businesses, say experts from Wharton and NTT DATA.
Google’s logo redesign is its biggest change in 16 years. But do logos really matter?