The K@W Network:
Firms often run philanthropic campaigns in hopes of increasing customer loyalty and purchases. But does it always work? Recent Wharton research looks at that question in the context of an[…]
New Wharton research shows that creating industrial-scale ways to store renewable energy is more effective than carbon taxes.
New Wharton research finds that as consumers increasingly are deluged with a dazzling array of choices, they tend to stick to brands they know.