The K@W Network:
Professor of Management
Two recent fatalities involving Uber and Tesla vehicles using driverless systems have raised concerns that threaten to significantly delay or derail adoption of the technology.
The Uber-Waymo case sheds light on the cutthroat world of technology-based businesses and the race to produce the next big thing.
U.S. automakers are weighing continued sales optimism against uncertain policy moves. Meanwhile, electric cars look ripe for consumer-friendly jumps in performance.
Investors and customers once tolerated Uber’s skirmishes with regulators as the price one pays for innovation. But that may no longer be so.
Mass-market driverless cars are farther off in the future than media hype would suggest, and big automakers will maintain major strategic advantages.