The K@W Network:
Adjunct Professor Director of Undergraduate Marketing Program
Iconic guitar maker Gibson is about to emerge from bankruptcy -- can it recapture the magic that turned it into a music icon?
As millennials and Generation Z become a larger part of their customer base, luxury fashion brands are actively building a stronger online presence.
It's still early days for Gen Z -- its oldest members are still in their teens or early 20s -- but marketers are trying to get a handle on what[…]
Knowledge@Wharton Partners
