The K@W Network:
New Wharton research takes a closer look at brand posts on Facebook to determine the type and mix of content advertisers should aim for to get results.
Demonetization in India may not have achieved its prime objective -- unearthing black money. But it has given a boost to mobile wallets.
Americans value their privacy but they are also resigned to giving up personal data to transact with a company. Is this acceptable?
The rise of paid social media influencers is yet another skirmish in the game of cat and mouse between advertisers and consumers -- but the stakes are particularly high.
Netflix and Amazon Prime Video are pushing up the cost and speed of content acquisition and original production in India.