The K@W Network:
Patty and Jay H. Baker Professor
Professor of Marketing
The latest revival plan for Sears could benefit the hedge fund that controls it, instead of boosting the retailer, say experts.
A new book by Wharton’s Barbara Kahn looks at why being the best at one thing is no longer enough for retailers hoping to thrive in a hyper-competitive environment.
Customer disconnects and failed strategies have turned Barnes & Noble from a retail disruptor into a dinosaur, experts say.
Mattel's new Barbie doll line looks to create role models more than fashionistas. Three experts analyze the marketing that launched them.
The demise of Toys R Us and the recent bankruptcy filing by mall staple Claire’s show that the reshaping of the U.S. retail landscape is far from over.