The K@W Network:
Lecturer in Marketing
As it battles the fallout of food contamination outbreaks, Mexican food chain Chipotle must revamp food safety processes across its supply chain and build a company-wide culture to reinforce those,[…]
Coca-Cola is receiving criticism for funding research that backed exercise over cutting calories. As a result, experts are calling for more transparency in sponsored studies.
As McDonald’s promises chicken free of human antibiotics, it wins on both food safety and marketing strategy. Experts discuss the gains -- and challenges -- for the company.