The K@W Network:
Lecturer in Marketing
A tweet on a brand renaming has opened potentially big new markets beyond breakfast for the restaurant known for serving pancakes. The trick will be to capitalize on the social[…]
The sudden exit of Campbell Soup’s CEO is giving the company the opportunity to review and reset its strategies, especially concerning millennials, experts say.
Consumers' growing appreciation for eating out is bad news for grocery stores, which have long struggled with razor-thin profit margins. Their solution? Getting into the restaurant business.
Americans are eating out for lunch less than at any time in the last 40 years. Is that why restaurants are in a slump?
McDonald’s is jumping on the health-conscious bandwagon by using antibiotic-free chicken, removing preservatives and artificial colors, among other changes. Will it revive stagnant sales growth?