The K@W Network:
Associate Professor of Marketing
Can Ello stay true to its manifesto by remaining ad free? And can any network supplant Facebook?
The ALS Ice Bucket Challenge has raised millions of dollars toward fighting the disease and spawned millions of videos and shares on social media. Wharton's Jonah Berger discusses why the[…]
Technology and social media are changing the marketing game by bringing previously taboo products to the forefront.
Super Bowl ads this year had the usual dose of mayhem and mischief designed to get viewers’ attention and create buzz. But do they send the wrong message? More importantly,[…]
Contrary to popular belief, there is such a thing as bad publicity, says Wharton’s Jonah Berger, who in a new paper finds that the key is to discover the “sweet[…]