The K@W Network:
Associate Professor of Marketing
When Twitter launched its IPO in 2013, Wall Street expected that it would one day rival social networking giant Facebook. But Twitter has yet to come close to rivaling Facebook[…]
Google’s logo redesign is its biggest change in 16 years. But do logos really matter?
Etsy represents a high-profile test case for whether a company whose social mission is central to its existence can successfully please shareholders as a publicly held entity.
Can Ello stay true to its manifesto by remaining ad free? And can any network supplant Facebook?
The ALS Ice Bucket Challenge has raised millions of dollars toward fighting the disease and spawned millions of videos and shares on social media. Wharton's Jonah Berger discusses why the[…]