The K@W Network:
Associate Professor of Marketing
New Wharton research reveals some surprising data about how consumers react to specific language used in recommendations and reviews, and why that language could lead some astray.
Google, Facebook and Twitter have vowed to fight fake news, hate speech and abuse amid a backlash over how such content may have influenced the U.S. presidential election.
Snapchat reportedly is eyeing a $25 billion IPO early next year. But can it avoid the slowing growth trap that has engulfed Twitter?
Customer engagement is undergoing a quick revolution, following the customer where he or she lives -- into the realms of chatbots, instant messaging, social media and artificial intelligence.
“Pokemon Go,” a game that has millions of people roaming around the physical world to capture virtual characters, has established a solid direction for augmented reality while highlighting a potentially[…]