The K@W Network:
Associate Professor of Marketing
Etsy represents a high-profile test case for whether a company whose social mission is central to its existence can successfully please shareholders as a publicly held entity.
Can Ello stay true to its manifesto by remaining ad free? And can any network supplant Facebook?
The ALS Ice Bucket Challenge has raised millions of dollars toward fighting the disease and spawned millions of videos and shares on social media. Wharton's Jonah Berger discusses why the[…]
Technology and social media are changing the marketing game by bringing previously taboo products to the forefront.
Super Bowl ads this year had the usual dose of mayhem and mischief designed to get viewers’ attention and create buzz. But do they send the wrong message? More importantly,[…]