The K@W Network:
Associate Professor of Marketing
The rise of paid social media influencers is yet another skirmish in the game of cat and mouse between advertisers and consumers -- but the stakes are particularly high.
Facebook is aggressively expanding into video, including licensing scripted shows from Hollywood, and it could change the face of TV.
New Wharton research reveals some surprising data about how consumers react to specific language used in recommendations and reviews, and why that language could lead some astray.
Google, Facebook and Twitter have vowed to fight fake news, hate speech and abuse amid a backlash over how such content may have influenced the U.S. presidential election.
Snapchat reportedly is eyeing a $25 billion IPO early next year. But can it avoid the slowing growth trap that has engulfed Twitter?