The K@W Network:
Associate Professor of Marketing
Snapchat reportedly is eyeing a $25 billion IPO early next year. But can it avoid the slowing growth trap that has engulfed Twitter?
Customer engagement is undergoing a quick revolution, following the customer where he or she lives -- into the realms of chatbots, instant messaging, social media and artificial intelligence.
“Pokemon Go,” a game that has millions of people roaming around the physical world to capture virtual characters, has established a solid direction for augmented reality while highlighting a potentially[…]
Jonah Berger takes us inside the conscious and unconscious ways that social influences shape our decisions.
The era of chatbots is here, with tech giants making a big push for their mass market adoption.