The K@W Network:
Associate Professor of Marketing
“Pokemon Go,” a game that has millions of people roaming around the physical world to capture virtual characters, has established a solid direction for augmented reality while highlighting a potentially[…]
Jonah Berger takes us inside the conscious and unconscious ways that social influences shape our decisions.
The era of chatbots is here, with tech giants making a big push for their mass market adoption.
In just one day, Alibaba Group generated a massive $14.3 billion in gross sales -- seven times the volume Cyber Monday generated last year.
When Twitter launched its IPO in 2013, Wall Street expected that it would one day rival social networking giant Facebook. But Twitter has yet to come close to rivaling Facebook[…]