The K@W Network:
Associate Professor of Marketing
Selfies have become ubiquitous in the social media age. But all those posed photos might be impacting how others see us in a way that we didn't intend.
Crowdfunding is gradually gaining traction in India. But will it deliver like it has in other markets?
The rise of paid social media influencers is yet another skirmish in the game of cat and mouse between advertisers and consumers -- but the stakes are particularly high.
Facebook is aggressively expanding into video, including licensing scripted shows from Hollywood, and it could change the face of TV.
New Wharton research reveals some surprising data about how consumers react to specific language used in recommendations and reviews, and why that language could lead some astray.