The K@W Network:
Assistant Professor of Marketing
Although many companies are uncertain how the General Data Protection Regulation that went into effect last month will impact them, one thing is clear: They will not be able to[…]
New Wharton research explores the link between music preferences and personality, and the implications for marketing and data privacy.
In the wake of the Cambridge Analytica scandal, the world’s biggest social network is facing what is arguably its biggest PR crisis ever.
In the wake of the Cambridge Analytica imbroglio, 50 million Facebook profiles stand compromised. One upshot: Users must learn to protect themselves, experts say.
Elevated testosterone may lead people to make worse decisions and not question their impulses, new Wharton research finds.