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American Express: Advertising on Social Networks — Is There a There There?
Dec 23, 2010
On the surface, Facebook is an advertiser’s dream platform: You can target your audience by interest, geography, age or educational level. You can decide how you’ll pay for your ad[…]
American Express: Note to Marketing — Get into the Conversation (Part I)
Oct 15, 2009
There’s plenty of buzz these days about businesses “getting into the conversation” with customers through social networking platforms. But does it work?
American Express: Note to Marketing — Get into the Conversation (Part II)
Oct 14, 2009
Learn more about how social networking platforms can enhance your marketing efforts.
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