Deborah Small

Hearts, Minds and Money: Maximizing Charitable Giving

Jun 01, 2018
Marketing
North America
mic

Donors tend to act more on emotion than rationality when choosing organizations to support. New Wharton research looks at why that’s so, and what can be done about it.

How Fundraising Incentives Can Undermine Persuasion

Oct 25, 2016
Marketing
North America

New research from Wharton indicates that incentives can have a negative effect on fundraisers’ power of persuasion.

Will the Chan Zuckerberg Initiative Change Philanthropy?

The Chan Zuckerberg Initiative’s status as an LLC means less transparency, experts say, but its ultimate structure — not to mention its impact — remains to be seen.

Beyond the Red Cup: How Holiday Consumers Are Changing

Nov 24, 2015
Marketing
North America

While America grows more culturally diverse, businesses are struggling with the question of whether it’s possible to communicate a single, homogenous message — especially at this time of year.

To Brag or Not: When It Pays, When It Backfires

Jun 24, 2015
Management
North America
video

Bragging about generous deeds could bring individuals praise or scorn, depending on their motivations, says Wharton’s Deborah Small.

Faculty Archive

Hearts, Minds and Money: Maximizing Charitable Giving

How Fundraising Incentives Can Undermine Persuasion

Will the Chan Zuckerberg Initiative Change Philanthropy?

Beyond the Red Cup: How Holiday Consumers Are Changing

To Brag or Not: When It Pays, When It Backfires