The K@W Network:
In Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One, Wharton’s David Bell provides deeper insight into[…]
According to a recent research paper and a new book by Wharton marketing professor David R. Bell, “location, location, location” is as relevant in the world of e-commerce as it[…]
ICANN is fielding applications for new generic top-level domain names. Some see potential branding and metric-gathering opportunities; others see exploitation and wasted effort.
Customer surveys, customer feedback, customer loyalty programs: Despite all these tools, it’s still not clear how much the information being collected benefits either the customers or the companies.
As people continue to build increasingly intricate personas online, the question of what happens to these data troves when individuals die is growing ever more persistent -- and complicated.