The K@W Network:
Assistant Professor of Health Care Management
The American Medical Association’s call for a ban on direct-to-consumer advertising of prescription drugs could have both positive and less desirable effects, say Wharton experts.
While pharmaceutical companies hope their television ads might convince a consumer to choose their drug over a rival’s, new Wharton research finds that the ads have a number of additional,[…]
In its second year, the health insurance marketplace will see higher premiums and consumers accepting narrower networks, but education on the choices is essential, say Wharton experts.
Technical glitches are less of a concern than educating consumers about the advantages of buying health insurance through an online exchange, according to Wharton experts.