Business has long been likened to warfare, according to Wharton marketing professor Scott Armstrong, so it is hardly surprising that companies strive to beat their competitors and wrest away as[…]
This election year's hard-fought presidential race has brought increasing focus on the credibility and methodology of polls - a focus that could have implications for politics, but also for business[…]
As the recent proposed sale of Hershey Foods shows, any action a company takes that affects the well-being of its employees and community, among other stakeholders, should be made by[…]
J. Scott Armstrong is a marketing professor at Wharton and author of the recent book, Principles of Forecasting. In the article that follows, he talks about role-playing as a tool[…]