The K@W Network:
Whitney M. Young Jr.
Professor of Marketing
Customer engagement is undergoing a quick revolution, following the customer where he or she lives -- into the realms of chatbots, instant messaging, social media and artificial intelligence.
The recent case of a Maine restauranteur who said customers who owned a particular semiautomatic rifle would not be welcome at her restaurants raises questions about how much an owner’s[…]
The use of emojis has entered the mainstream. Companies that want to use them in marketing must do so wisely – or risk ridicule.
Tesla’s impressive bookings for its next electric car suggest that it may be close to tapping the mainstream market. But the company may need to rethink parts of its business[…]
Mattel, maker of the Barbie doll, is adding curvy, petite and tall dolls to try to better connect with young girls. Will the strategy pay off?