The K@W Network:
Whitney M. Young Jr.
Professor of Marketing
The use of emojis has entered the mainstream. Companies that want to use them in marketing must do so wisely – or risk ridicule.
Tesla’s impressive bookings for its next electric car suggest that it may be close to tapping the mainstream market. But the company may need to rethink parts of its business[…]
Mattel, maker of the Barbie doll, is adding curvy, petite and tall dolls to try to better connect with young girls. Will the strategy pay off?
While America grows more culturally diverse, businesses are struggling with the question of whether it’s possible to communicate a single, homogenous message — especially at this time of year.
Is social media capable of growing up someday — reacting quickly, but also digesting the facts and subtle contours of arguments, and fixing its gaze on a subject until resolution?[…]