The K@W Network:
Whitney M. Young Jr.
Professor of Marketing
Old-fashioned brand loyalty no longer leads directly to customer retention. So how can legacy brands appeal to a new generation that is just a click away from millions of products?
Brands including Facebook, Wells Fargo and Uber have unveiled ad campaigns focused on making amends for recent misdeeds. But is it the right move?
The effectiveness of unconscious bias education hinges on a number of factors, including how it is presented, where and when it takes place, and whether an organization’s culture is conducive[…]
The arrest of two black men at a Philadelphia coffee shop should be treated as a broad-based wake-up call for Starbucks -- and for other brands as well, experts say.
The quick, decisive and broad response to the school shooting in Parkland, Fla., has to do, in part, with who the victims and survivors are.