The K@W Network:
Whitney M. Young Jr.
Professor of Marketing
The rise of paid social media influencers is yet another skirmish in the game of cat and mouse between advertisers and consumers -- but the stakes are particularly high.
Companies ranging from Budweiser to Airbnb took a political stand during this year’s Super Bowl through television ads. Will they alienate stakeholders?
2016 was a trying year for the truth. From fake news to false tweets, the increasingly fractured state of our shared reality may be threatening the orderly functioning of democracy[…]
Both domestically and internationally, Donald Trump’s looming interlocking business and presidential interests are more substantial than any other U.S. president in history.
Customer engagement is undergoing a quick revolution, following the customer where he or she lives -- into the realms of chatbots, instant messaging, social media and artificial intelligence.