The K@W Network:
Whitney M. Young Jr.
Professor of Marketing
Other brands can learn important lessons from Procter & Gamble's response to the trend of teenage YouTubers ingesting toxic detergent pods.
The Paradise Papers shed harsh light on the opaque practices of many businesses, revealing how hard it is for consumers to truly "vote" with their dollars.
When a CEO or high-profile employee makes a big mistake, is firing always the answer? Not necessarily, say experts -- a lot depends on the transgressor and the transgression.
The recent memo controversy at Google may not result in immediate gains for working women, but it casts a harsh light on underlying assumptions, say Wharton experts.
A public rift has opened between Donald Trump and CEOs upset by his comments following the white supremacist rally in Charlottesvile. What are the lessons in branding and leadership?