The K@W Network:
Whitney M. Young Jr.
Professor of Marketing
When a CEO or high-profile employee makes a big mistake, is firing always the answer? Not necessarily, say experts -- a lot depends on the transgressor and the transgression.
The recent memo controversy at Google may not result in immediate gains for working women, but it casts a harsh light on underlying assumptions, say Wharton experts.
A public rift has opened between Donald Trump and CEOs upset by his comments following the white supremacist rally in Charlottesvile. What are the lessons in branding and leadership?
The rise of paid social media influencers is yet another skirmish in the game of cat and mouse between advertisers and consumers -- but the stakes are particularly high.
Companies ranging from Budweiser to Airbnb took a political stand during this year’s Super Bowl through television ads. Will they alienate stakeholders?