The K@W Network:
Whitney M. Young Jr.
Professor of Marketing
The recent memo controversy at Google may not result in immediate gains for working women, but it casts a harsh light on underlying assumptions, say Wharton experts.
A public rift has opened between Donald Trump and CEOs upset by his comments following the white supremacist rally in Charlottesvile. What are the lessons in branding and leadership?
The rise of paid social media influencers is yet another skirmish in the game of cat and mouse between advertisers and consumers -- but the stakes are particularly high.
Companies ranging from Budweiser to Airbnb took a political stand during this year’s Super Bowl through television ads. Will they alienate stakeholders?
2016 was a trying year for the truth. From fake news to false tweets, the increasingly fractured state of our shared reality may be threatening the orderly functioning of democracy[…]