Editor’s Picks

How Can Online Advertisers Get the Most Mileage for Their Money?

Advertisers often use multiple publishers for their online campaigns, but many are not using the best metrics to decide which publishers they should compensate, new Wharton research shows.

Editor’s Picks

Unlocking the Three-fold Secret to Great Leadership

After analyzing data from some 15,000 interviews, executives from management consulting firm ghSMART found that three fundamental factors drive leadership success. They describe their findings in a new book, Power Score.

Editor’s Picks

The First Step to Successful Innovation? Choosing the Right Partners

Firms are increasingly turning to partnerships to develop innovative products and strategies. New Wharton research looks at the optimal mix of partners for achieving breakthroughs.

Editor’s Picks

How Do Social Entrepreneurs Know They Are Doing Good?

Jonathan Greenblatt has built several successful brands and, in doing so, has helped to establish what social entrepreneurship means today. That makes him the perfect person to ask: How can you tell if a company is doing it right?

Editor’s Picks

What Drives Innovation in Health Care?

Hospitals and academic medical centers are hiring chief innovation officers to transform the way they deliver care. What factors can most affect the outcome?