Editor’s Picks

When Customers Browse Store Shelves, Perception Is Reality

New research from Wharton’s Barbara Kahn finds that the way products are displayed affects a shopper’s perception of choice – and, in turn, can impact what and how much they buy.

Editor’s Picks

The Final Frontier: How Entrepreneurs Cracked the Aerospace Industry

Space exploration is a complex, highly technical and increasingly expensive endeavor. What’s enabling more private firms to jump into the fray?

Editor’s Picks

Why Clean Power Plan Rules Could Ultimately Cut Electricity Costs

Implementing the EPA’s Clean Power Plan initially means higher costs, but ultimately it lowers wholesale electricity prices, according to new Wharton research.

Editor’s Picks

Is It Time To Rethink the Traditional Fixed-rate Mortgage?

Recent Wharton research looks at how lower interest rates impacted homeowners — with some surprising results.

Editor’s Picks

Leveraging Customer Analytics: Hotels and Travel Agencies

Wharton professor and analytics expert Peter Fader joins WNS executive Raj SivaKumar to discuss the power of harnessing customer analytics for travel agencies and the hotel industry.