The K@W Network:
The battle for business growth does not start online or on store shelves. Rather, it takes place in the subconscious mind of prospective customers, write Michael Platt and Leslie Zane[…]
Many view private equity firms as villainous actors intent on the singular goal of profit. But new Wharton research provides better insight into the benefits of PE buyouts.
What will it take for a city to become the next Silicon Valley? New Wharton research identifies one key factor -- the trade secrecy laws in a state.
High worker turnover rates in manufacturing can cost companies hundreds of millions of dollars. A new paper co-authored by Wharton’s Ken Moon looks at how firms can keep employees on[…]
Firms often run philanthropic campaigns in hopes of increasing customer loyalty and purchases. But does it always work? Recent Wharton research looks at that question in the context of an[…]
B_verify, a new blockchain-based system created by a team from Wharton, MIT and Boston College, brings greater transparency to a key part of the global supply chain.
When it comes to taxes, people are far more sensitive to losing a dollar than gaining one. New Wharton research shows this psychological bias could be tapped for the public[…]
Brands have long understood that making consumers feel something about their products is a great way to sell to them. But new Wharton research suggests that the types of feelings[…]
Companies have high-value customers and low-value ones, but they all matter for businesses that want to make the most out of them, according to a new book by Wharton’s Peter[…]
Congress's role in federal governance has weakened in recent years, but it could gain more strength by better exercising oversight, Wharton research shows.