The K@W Network:
Would you turn your mom's warranty claim down two days out of warranty? Author Jeanne Bliss makes a business case for providing excellent service and true customer satisfaction to garner[…]
Lawrence Burns, a former vice president of research for GM, discusses how robotic driving technology will reshape transportation and the economy.
Brands have long understood that making consumers feel something about their products is a great way to sell to them. But new Wharton research suggests that the types of feelings[…]
A new book by former Apple principal engineer Ken Kocienda spills the secrets of the company's famous design process that has led to spectacularly successful devices.
Iconic guitar maker Gibson is about to emerge from bankruptcy -- can it recapture the magic that turned it into a music icon?
Myers-Briggs has been widely used by businesses and other organizations for decades to assess personality. But there is little, if any, science behind it, notes a new book.
A new book by two Deloitte executives argues that relying on best practices is too backward-looking given the breakneck pace of business change today.
Companies have high-value customers and low-value ones, but they all matter for businesses that want to make the most out of them, according to a new book by Wharton’s Peter[…]
Congress's role in federal governance has weakened in recent years, but it could gain more strength by better exercising oversight, Wharton research shows.
John Chambers shares hard-won lessons from his new book, "Connecting the Dots: Lessons for Leadership in a Startup World."