The K@W Network:
A new book by Wharton’s Barbara Kahn looks at why being the best at one thing is no longer enough for retailers hoping to thrive in a hyper-competitive environment.
New Wharton research explores the link between music preferences and personality, and the implications for marketing and data privacy.
A one-size-fits-all approach is often the fundamental flaw of these programs, say Wharton and Penn researchers.
Wharton research uses natural language processing to study why some songs catch on while others fail to climb the charts.
Donors tend to act more on emotion than rationality when choosing organizations to support. New Wharton research looks at why that’s so, and what can be done about it.
Wharton research using natural language processing techniques advances the field of competitive strategy analysis to previously untested terrain.
Research by Wharton’s Exequiel Hernandez shows that corporate alliances matter nearly as much as internal synergies in valuing M&A.
Hospitals can cut medical bills and raise the quality of care by bundling up multiple services in one bill, notes new research by Penn medicine's Amol Navathe.
New research by Wharton’s Mauro Guillen explores how the long-term effects of monarchies are good for economies.
New Wharton research examines which kinds of innovations spread more quickly than others in different networks, the role of influencers, and what that means for entrepreneurs.