The K@W Network:
The world has long come to America. Now it is time for America to go to the world, writes Wharton Dean Geoffrey Garrett in this opinion piece.
As online platforms become cluttered with ads, marketers have to find new ways to connect with customers. One rising trend is “influencer marketing," a Google executive says.
The weakest link in America's cyber defenses is the lack of trained personnel. Companies, the government and academia must work together to bridge this cybersecurity skills gap, says this opinion[…]
Real-world science was prominently on display alongside pop culture at this year’s San Diego Comic-Con.
Marketing events at this year’s San Diego Comic-Con stepped back from VR in favor of physically-constructed immersive experiences – will the approach pay off?
Innovation in media is often led by non-traditional organizations. For-profit brands can learn a lot from them, notes this opinion piece.
Hong Kong’s relationship with China is more sustainable than many think because it is beneficial economically for the island and the mainland, writes Wharton Dean Geoffrey Garrett in this opinion[…]
In this opinion piece, BCG’s Payal Sheth explains how a meditation technique transformed the way she thinks and engages with people.
When companies digitalize in the context of their strategic knowledge, it can uncover powerful growth opportunities.
In this opinion piece, former Young & Rubicam CEO Peter Georgescu reflects on the lost American Dream, and what it will take to reclaim it.