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White House Black Market's Donna Noce on the Power of Personalized Customer Relationships
Donna Noce entered college with the intent to major in veterinary medicine. But when a part-time job at a local retail store led to the chance to try her hand as a fashion buyer, she became hooked on the retail industry. For the past six years, Noce has been president of White House Black Market, a retail chain that sells designs focused around the classic color combination. In this interview with Knowledge@Wharton, Noce drew on more than three decades of experience to discuss what has changed in the fashion business -- and what hasn't. (Video with transcript)
From: June 05, 2013
Upset about Political Bias in the Media? Blame Economics
News organizations are often accused -- and in some cases, outright acknowledge -- that their coverage is biased toward a particular end of the political spectrum. In a new paper, Wharton marketing professor Pinar Yildirim and her co-authors argue that the slant in coverage does not stem from the personal beliefs of a newspaper's corporate owners or staff, but rather from the economics of trying to attract and retain both readers and advertisers.
From: May 22, 2013
Are Pop-up Stores Here to Stay?
Pop-up retail -- storefronts that open for a few days to sell products, launch a brand and/or create buzz -- has attracted business owners, landlords and customers alike. What is driving the trend, under what conditions is it most profitable and does it have legs?
From: May 22, 2013
On Samoa Air, Fatter People Pay More to Fly: Good Business or Bad Customer Relations?
When Samoa Air last week announced it was going to start charging people for airline tickets based on their weight, it set off a flurry of comments, some supportive, some not. Is this new policy an example of discrimination or a smart business model? Are there better ways to achieve the same objective? And will other airlines adopt the same approach?
From: April 10, 2013
'Contagious': Jonah Berger on Why Things Catch On
If you have watched and shared PSY's "Gangnam Style" video or gone into an unknown restaurant simply because it was full of people and appeared to be popular, you have the basis for understanding what makes things go viral. Wharton marketing professor Jonah Berger's new book, Contagious: Why Things Catch On, distills six principles that cause people to talk about and share an idea or product. (Video with transcript)
From: March 13, 2013
