articles 1 to 5 of 295
Adobe's Shift to the Cloud: Is This the Start of a Trend?
Adobe, the leading software company targeting creative professionals, is exiting the shrink-wrap software business in favor of subscription-based software and online "cloud" services. While perhaps painful at first, the business model change will be ultimately beneficial for consumers and Adobe alike, and other software companies are likely to follow, say experts at Wharton.
From: May 08, 2013
Is Facebook Home a Game Changer?
Facebook's launch of Facebook Home, a user interface that can replace the existing home screen on select smartphones with features related to the social network, may give the company a solid mobile strategy while potentially causing a headache for rival Google, Wharton experts say. It may also usher in a wave of new, innovative user interfaces for mobile devices.
From: April 24, 2013
Samsung: A Hardware Manufacturer Seeking Its Software Side
Samsung's splashy Radio City Music Hall debut of its Galaxy S4 smartphone marked a coming out party not only for the company's latest flagship device, but also for its ambitions to be an innovative leader in software and an integrator of multiple devices in consumers' lives. Samsung is aiming to become more like Apple, Wharton experts say. The question is, does the Korean electronics giant have the software prowess to accomplish that goal?
From: March 27, 2013
What Defines Success in the Mobile Race?
Facebook, Zynga and Google are high-profile examples of companies that are aggressively pursuing mobile strategies. But according to Wharton experts, all consumer-facing firms will have to consider the smaller screens on smartphones and tablets as a primary way to reach customers in the future. The key question, they say, is not necessarily whether companies will adapt, but rather how they will define success on mobile platforms.
From: February 13, 2013
Farewell to Fido: A Lesson in Digital Customer Relationship Management
When Zynga announced recently that it was shutting down an underperforming online game called Petville, many players were devastated over the loss of their virtual pets, and angry with the company for pulling the plug so suddenly. Outcry aside, how much responsibility did the firm have to ease the transition for its customers, particularly since the game was not a significant moneymaker? Wharton experts have differing opinions, but they note that Zynga's experience is an important lesson for any firm in how to approach digital customer relationship management.
From: January 30, 2013
