The emerging class of digitally savvy bank customers, including small and midsized businesses, increasingly wants to use bank branches more for sophisticated financial advice, support and products, and less for conventional transactions like cashing pay checks. This white paper, produced jointly by Knowledge@Wharton and Wipro Technologies, captures the emerging business models for bank branches. It is based on comprehensive, globally conducted customer surveys, and interviews with Wharton faculty and Wipro executives.
For Personal use:Please use the following citations to quote for personal use:
MLA"New Contours for Bank Branches as Customers Get Digitally Savvy." Knowledge@Wharton. The Wharton School, University of Pennsylvania, 26 October, 2011. Web. 13 December, 2017 <http://knowledge.wharton.upenn.edu/article/wipro-technologies-new-contours-for-bank-branches-as-customers-get-digitally-savvy/>
APANew Contours for Bank Branches as Customers Get Digitally Savvy. Knowledge@Wharton (2011, October 26). Retrieved from http://knowledge.wharton.upenn.edu/article/wipro-technologies-new-contours-for-bank-branches-as-customers-get-digitally-savvy/
Chicago"New Contours for Bank Branches as Customers Get Digitally Savvy" Knowledge@Wharton, October 26, 2011,
accessed December 13, 2017. http://knowledge.wharton.upenn.edu/article/wipro-technologies-new-contours-for-bank-branches-as-customers-get-digitally-savvy/