Wipro

The CIO Series: Diversey’s Brent Hoag — IT is a Brand unto Itself

Information Technology should function as a business unto itself, not as a support organization, says Brent Hoag, vice president and CIO at Diversey, a leading business-to-business provider of institutional cleaning and sanitation solutions. “We have our own IT brand that we hope will stand the challenges over time.” At Diversey, IT generates innovation and value through internal marketing campaigns that are tied to the company’s growth

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"The CIO Series: Diversey’s Brent Hoag — IT is a Brand unto Itself." Knowledge@Wharton. The Wharton School, University of Pennsylvania, 31 January, 2012. Web. 13 December, 2017 <http://knowledge.wharton.upenn.edu/article/wipro-technologies-diverseys-brent-hoag-it-is-a-brand-unto-itself/>

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The CIO Series: Diversey’s Brent Hoag — IT is a Brand unto Itself. Knowledge@Wharton (2012, January 31). Retrieved from http://knowledge.wharton.upenn.edu/article/wipro-technologies-diverseys-brent-hoag-it-is-a-brand-unto-itself/

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"The CIO Series: Diversey’s Brent Hoag — IT is a Brand unto Itself" Knowledge@Wharton, January 31, 2012,
accessed December 13, 2017. http://knowledge.wharton.upenn.edu/article/wipro-technologies-diverseys-brent-hoag-it-is-a-brand-unto-itself/


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