Retailers and consumer goods organizations are collaborating and finding new ways to analyze data from consumers and shoppers in order to extract business intelligence. The aim is to bring efficiencies to supply chains, operations, manufacturing and marketing. Marshall L. Fisher, Wharton professor of operations and information management, and Srini Pallia, a Wipro’s senior vice, explore the challenges and opportunities ahead.
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MLA"Big Gains Await Retailers, Consumer Goods Organizations in a Digitally Savvy, Analytics-driven World." Knowledge@Wharton. The Wharton School, University of Pennsylvania, 21 December, 2012. Web. 18 October, 2017 <http://knowledge.wharton.upenn.edu/article/wipro-technologies-big-gains-await-retailers-consumer-goods-organizations-in-a-digitally-savvy-analy/>
APABig Gains Await Retailers, Consumer Goods Organizations in a Digitally Savvy, Analytics-driven World. Knowledge@Wharton (2012, December 21). Retrieved from http://knowledge.wharton.upenn.edu/article/wipro-technologies-big-gains-await-retailers-consumer-goods-organizations-in-a-digitally-savvy-analy/
Chicago"Big Gains Await Retailers, Consumer Goods Organizations in a Digitally Savvy, Analytics-driven World" Knowledge@Wharton, December 21, 2012,
accessed October 18, 2017. http://knowledge.wharton.upenn.edu/article/wipro-technologies-big-gains-await-retailers-consumer-goods-organizations-in-a-digitally-savvy-analy/