Aircel, India’s seventh-largest mobile phone services provider, has chalked up interesting gains in speed-to-market, especially with third-generation services and bite-sized Internet features. Ravinder Jain, the company’s chief information officer, says he has enabled that with technology architecture designed for a first-mover advantage. Now he’s mining Aircel’s databases to deliver new services that alert customers to friends and food in their neighborhood.
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MLA"The CIO Series: Aircel’s Ravinder Jain — Paving the Fast Lane to Market and New Revenues." Knowledge@Wharton. The Wharton School, University of Pennsylvania, 17 August, 2011. Web. 13 December, 2017 <http://knowledge.wharton.upenn.edu/article/wipro-technologies-aircels-ravinder-jain-paves-the-fast-lane-to-market-and-new-revenues/>
APAThe CIO Series: Aircel’s Ravinder Jain — Paving the Fast Lane to Market and New Revenues. Knowledge@Wharton (2011, August 17). Retrieved from http://knowledge.wharton.upenn.edu/article/wipro-technologies-aircels-ravinder-jain-paves-the-fast-lane-to-market-and-new-revenues/
Chicago"The CIO Series: Aircel’s Ravinder Jain — Paving the Fast Lane to Market and New Revenues" Knowledge@Wharton, August 17, 2011,
accessed December 13, 2017. http://knowledge.wharton.upenn.edu/article/wipro-technologies-aircels-ravinder-jain-paves-the-fast-lane-to-market-and-new-revenues/