Technology is opening new ways for companies in the travel and hospitality industries to engage with customers, raise revenues and streamline processes. Bill Martin, chief information officer at Royal Caribbean Cruises Ltd., Wharton lecturer Elea McDonnell Feit and Deviprasad Rambhatla, Wipro Technologies head of the travel, transportation and hospitality unit, discuss the best approaches in this CIO Series article, produced by Knowledge@Wharton and sponsored by Wipro.
For Personal use:Please use the following citations to quote for personal use:
MLA"Travel Industry Taps Technology to Win Over Customers." Knowledge@Wharton. The Wharton School, University of Pennsylvania, 19 August, 2014. Web. 21 October, 2017 <http://knowledge.wharton.upenn.edu/article/travel-industry-taps-technology-win-customers/>
APATravel Industry Taps Technology to Win Over Customers. Knowledge@Wharton (2014, August 19). Retrieved from http://knowledge.wharton.upenn.edu/article/travel-industry-taps-technology-win-customers/
Chicago"Travel Industry Taps Technology to Win Over Customers" Knowledge@Wharton, August 19, 2014,
accessed October 21, 2017. http://knowledge.wharton.upenn.edu/article/travel-industry-taps-technology-win-customers/