Wipro

Navigating the White-water World of New Product Development

Developing new products today involves a chain of daunting new challenges. They include shorter product cycles, unforeseen competition, mass standardization and more narrowly focused customization. This is disrupting business models across industries, says G. K. Prasanna, a senior vice president at Wipro Ltd. To thrive in this new world, companies must build “innovation prowess,” says George Day, a Wharton marketing professor. The two suggest solutions to innovation challenges in this white paper, part of a Future of Industry series produced by Knowledge@Wharton and sponsored by Wipro.

Citing Knowledge@Wharton

Close


For Personal use:

Please use the following citations to quote for personal use:

MLA

"Navigating the White-water World of New Product Development." Knowledge@Wharton. The Wharton School, University of Pennsylvania, [03 February, 2014]. Web. [29 July, 2014] <http://knowledge.wharton.upenn.edu/article/navigating-white-water-world-new-product-development/>

APA

Navigating the White-water World of New Product Development. Knowledge@Wharton (2014, February 03). Retrieved from http://knowledge.wharton.upenn.edu/article/navigating-white-water-world-new-product-development/

Chicago

"Navigating the White-water World of New Product Development" Knowledge@Wharton, [February 03, 2014].
Accessed [July 29, 2014]. [http://knowledge.wharton.upenn.edu/article/navigating-white-water-world-new-product-development/]


For Educational/Business use:

Please contact us for repurposing articles, podcasts, or videos using our content licensing contact form.

 

Join The Discussion

No Comments So Far