E-House China

Greentown China Holdings: Moving Toward an Asset-light Business Model

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Rising land prices and tighter macro-level policy controls over housing purchases are putting pressure on real estate developers in China. Many have sought alternative solutions to the industry’s traditional asset-heavy business model to cope with an increasingly challenging development environment. One strategy growing in popularity has been the asset-light business model.

Greentown, one of China’s largest real estate companies, has been a market leader in making this transition. Drawing on its construction management business especially, the company has leveraged this competitive advantage to provide third-party construction and project management services in exchange for development fees. Greentown’s case provides valuable lessons in corporate strategy and positioning under changing market conditions.

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"Greentown China Holdings: Moving Toward an Asset-light Business Model." Knowledge@Wharton. The Wharton School, University of Pennsylvania, 26 June, 2018. Web. 19 July, 2018 <http://knowledge.wharton.upenn.edu/article/greentown-china-holdings-moving-toward-asset-light-business-model/>

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Greentown China Holdings: Moving Toward an Asset-light Business Model. Knowledge@Wharton (2018, June 26). Retrieved from http://knowledge.wharton.upenn.edu/article/greentown-china-holdings-moving-toward-asset-light-business-model/

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"Greentown China Holdings: Moving Toward an Asset-light Business Model" Knowledge@Wharton, June 26, 2018,
accessed July 19, 2018. http://knowledge.wharton.upenn.edu/article/greentown-china-holdings-moving-toward-asset-light-business-model/


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