Knowledge@Wharton Marketing Research Article

Cosmetics and Steel: How Two Companies Defied Conventional Wisdom by Going Global
Knowledge@Wharton

The Luxury Market: Trying to Hit a Moving Target
Knowledge@Wharton

The Secret to Estee Lauder’s Good Looks: Savvy Marketing and a Global Reach
Knowledge@Wharton

Not With the Plan: State Budget Woes Create a Black Hole for U.S. Stimulus Funds
Knowledge@Wharton

'Rewarding Failure': Will the Crisis Leave a Residue of Moral Hazard?
Knowledge@Wharton

Caught in the Middle: Rising Unemployment Takes Its Toll on Older Managers
Knowledge@Wharton

Beware of Dissatisfied Consumers: They Like to Blab
Knowledge@Wharton

Delhi in Davos: How India Built its Brand at the World Economic Forum
Knowledge@Wharton

What Does It Take to Succeed in Retail? Ask Arthur Rubinfeld
Knowledge@Wharton

Investors in the Middle East Will Find that Reforms, While Slow, Are Coming
Knowledge@Wharton

Older Workers: Untapped Assets for Creating Value
Knowledge@Wharton

What Do The Numbers Really Mean? Uncovering the Secrets of Economic Indicators
Knowledge@Wharton

The Mega Store: Community Asset or Plague?
Knowledge@Wharton