Knowledge@Wharton Marketing Research Article

Disney, the media giant, announced earlier this month that the company would provide several major shows -- Desperate Housewives, Lost, Commander-in-Chief and Alias -- as free streaming video through the ABC network's website. Also this month, the Wall Street Journal reported that the Fox network has signed agreements with 187 of its affiliated stations to share revenues from reruns of its programs on the web. What is behind these moves? Wharton marketing professor Peter Fader spoke with Mukul Pandya, editor-in-chief of Knowledge@Wharton, and Kendall Whitehouse, Knowledge@Wharton's contributing editor in technology, about these developments and what they mean for the media industry.

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