Ben Franklin Forum on Innovation: How Companies Use Innovation to Build ValuePublished: February 27, 2006 in Knowledge@Wharton
Every company worth its balance sheet swears it believes in innovation. In practice, though, the way different organizations approach innovation varies widely. How do companies identify new ideas that eventually turn into products? How do they identify and overcome barriers to innovation? How do they build an innovative culture? Knowledge@Wharton asked these questions and more to participants at the Ben Franklin Forum on Innovation held recently in Philadelphia. These included experts from Wharton, the Boston Consulting Group, as well as executives from companies such as Procter & Gamble, IDEO, Intel and Microsoft, among others. In this series of podcast interviews, these experts explain how they think about innovation and its challenges.