Ben Franklin Forum on Innovation: How Companies Use Innovation to Build Value
Published: February 27, 2006 in Knowledge@Wharton
Every company worth its balance sheet swears it believes in innovation. In practice, though, the way different organizations approach innovation varies widely. How do companies identify new ideas that eventually turn into products? How do they identify and overcome barriers to innovation? How do they build an innovative culture? Knowledge@Wharton asked these questions and more to participants at the Ben Franklin Forum on Innovation held recently in Philadelphia. These included experts from Wharton, the Boston Consulting Group, as well as executives from companies such as Procter & Gamble, IDEO, Intel and Microsoft, among others. In this series of podcast interviews, these experts explain how they think about innovation and its challenges.
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David Schmittlein, professor of marketing, the Wharton School
Jim Andrew, senior vice president and head of innovation, Boston Consulting Group
Jeff Weedman, vice president, Procter & Gamble
Hal Sirkin, senior vice president, Boston Consulting Group
Tom Kelley, general manager, Ideo and author, The Art of Innovation
Prabhat K. Gupta, director, Intel
Ian Sands, director, Microsoft
Kevin Werbach, professor of legal studies and business ethics, the Wharton School
Ashwani Rishi, CEO, ITC Infotech USA
Jorge Machicado, chief marketing officer, Tecmedica
Don't miss out on more Audio offerings from Knowlege@Wharton. Subscribe to our podcast.
iTunes users can subscribe here.
our Podcast feed can be found here.
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