Arabic food marketers are expanding in the West and elsewhere. Abu Dhabi's Just Falafel and Saudi Arabia's Bateel are among those opening eateries and claiming supermarket shelves in the U.K., Europe, U.S., Australia and Russia. They are positioning Arabic fare like dates, falafel and shawarma as healthier alternatives to conventional fast foods. However, they must shed a "street food," image, focus on quality and create a base of loyal consumers, Wharton faculty and industry players tell Arabic Knowledge@Wharton.
Published: April 30, 2013 Luxury Resurfaces in India, Cutting a Wider Swathe
Branded luxury has always existed in India. The fashion houses of Europe had regular customers in the many hundreds of princes and princelings of British India. Independence brought austerity and a socialist mindset. Today, however, with newfound prosperity -- even in the rural heartland -- luxury is making a quiet comeback.
Published: April 30, 2013 In Alhoush.com, Fledgling Arab Artists Find an Online Ally and a Receptive Market
Art Dubai's latest festival demonstrates the growing interest in Arab art. Indeed, providing an online platform for up-and-coming Arab artists has helped develop a viable business and also boost the region's creative economy, according to the founders of Alhoush.com, Ehab Shanti and Rashid Abdelhamid. "Part of our mission is to tell this story of the incredible treasure of creativity that we meet every day," note Shanti and Abdelhamid during an interview with Arabic Knowledge@Wharton.
Published: March 19, 2013 Vijay Mahajan: The Middle East Is not Just Dubai
There are a number of opportunities in the Middle East that are missed by following popular stereotypes, says Vijay Mahajan, author of The Arab World Unbound. For instance, the region boasts booming retail and media industries, he tells Arabic Knowledge@Wharton. But companies would be making a mistake to look at the most wealthy and modern parts of the region and expect every Middle Eastern market to be like that, Mahajan notes.
Published: March 05, 2013 Emirati Filmmaker Seeks Support for the Region's Burgeoning Movie Industry
The path to become the first Emirati female film director was not easy for Nayla Al Khaja. But despite the adversities she faced and the sacrifices she made to pursue her career, Al Khaja is full of optimism for the Gulf's film industry. She sees the potential for her native United Arab Emirates to become a regional film hub, and cites examples in Europe the country could emulate. She tells Arabic Knowledge@Wharton that regional governments should lend support to aspiring movie directors and producers.
Published: March 05, 2013