A Wharton graduate with a banking job at Merrill Lynch, Robert Tateossian had achieved the model of traditional success for MBA students. But he veered from that path to launch a start-up in high-end fashion, focusing on cufflinks, still a luxury item for most men. Despite the odds and competition, he has managed to build a strong luxury brand. Tateossian spoke with Arabic Knowledge@Wharton about the steps he took to become a name synonymous with elite men's jewelry.
Published: June 11, 2013 An Egyptian Marketing Expert, Seeking to Rebrand Her Country
Growing up in a prominent political family in Egypt, Randa Abdou always understood the power of messaging. The CEO of Creative Lab Group talks with Arabic Knowledge@Wharton about the challenges she overcame creating a local marketing firm that could compete with international advertising agencies. Abdou also discusses her mission to help her native country find a new brand following its tumultuous political uprisings.
Published: May 28, 2013 Bringing the Big Sports Leagues to China
Sport associations around the world -- from mixed martial arts leagues to the National Basketball Association, the National Football League and the English Premier League -- are working to build a strong fan base in China. The market is attractive due to the large pool of potential players and fans, but the organizations are entering a nation that has unique tastes, heavy government involvement and no straightforward recipe for success.
Published: May 28, 2013 Hungry for Growth, Arabic Foods Taste Success in Global Markets
Arabic food marketers are expanding in the West and elsewhere. Abu Dhabi's Just Falafel and Saudi Arabia's Bateel are among those opening eateries and claiming supermarket shelves in the U.K., Europe, U.S., Australia and Russia. They are positioning Arabic fare like dates, falafel and shawarma as healthier alternatives to conventional fast foods. However, they must shed a "street food," image, focus on quality and create a base of loyal consumers, Wharton faculty and industry players tell Arabic Knowledge@Wharton.
Published: April 30, 2013 Luxury Resurfaces in India, Cutting a Wider Swathe
Branded luxury has always existed in India. The fashion houses of Europe had regular customers in the many hundreds of princes and princelings of British India. Independence brought austerity and a socialist mindset. Today, however, with newfound prosperity -- even in the rural heartland -- luxury is making a quiet comeback.
Published: April 30, 2013 In Alhoush.com, Fledgling Arab Artists Find an Online Ally and a Receptive Market
Art Dubai's latest festival demonstrates the growing interest in Arab art. Indeed, providing an online platform for up-and-coming Arab artists has helped develop a viable business and also boost the region's creative economy, according to the founders of Alhoush.com, Ehab Shanti and Rashid Abdelhamid. "Part of our mission is to tell this story of the incredible treasure of creativity that we meet every day," note Shanti and Abdelhamid during an interview with Arabic Knowledge@Wharton.
Published: March 19, 2013 Vijay Mahajan: The Middle East Is not Just Dubai
There are a number of opportunities in the Middle East that are missed by following popular stereotypes, says Vijay Mahajan, author of The Arab World Unbound. For instance, the region boasts booming retail and media industries, he tells Arabic Knowledge@Wharton. But companies would be making a mistake to look at the most wealthy and modern parts of the region and expect every Middle Eastern market to be like that, Mahajan notes.
Published: March 05, 2013 Emirati Filmmaker Seeks Support for the Region's Burgeoning Movie Industry
The path to become the first Emirati female film director was not easy for Nayla Al Khaja. But despite the adversities she faced and the sacrifices she made to pursue her career, Al Khaja is full of optimism for the Gulf's film industry. She sees the potential for her native United Arab Emirates to become a regional film hub, and cites examples in Europe the country could emulate. She tells Arabic Knowledge@Wharton that regional governments should lend support to aspiring movie directors and producers.
Published: March 05, 2013 Vijay Mahajan: Understanding the Potential and Power of Arab Consumers
The regular media images of the Middle East miss much of the truth about the region, and marketers would do well to avoid such stereotypes, says Vijay Mahajan, author of The Arab World Unbound. Mahajan tells Arabic Knowledge@Wharton that a culturally sensitive and regionally grounded approach is a better strategy to reap the opportunities presented by Arab consumers.
Published: February 19, 2013 Mexican Multinationals Target China's Most Adventurous Consumers
In recent years, Latin American multinationals have attracted attention for expanding across borders, especially within Latin America and Europe. With less fanfare, some leading Mexican multinationals have been jumping into markets in China, offering everything from baked goods to cement to tile bathroom fixtures. Although their presence in China's huge economy remains modest, Mexican companies invested a cumulative total of US$921 million in China between 1996 and 2010, according to a report. Two firms in the baked goods sector -- Grupo Bimbo and Grupo Maseca -- are leading the way. What lessons have they learned so far?
Published: February 19, 2013