The K@W Network:
Google’s logo reboot is its biggest change in 16 years. But do logos really matter?
While China’s economic fundamentals are solid, the recent market crisis could threaten the country’s reform agenda, writes Christopher Mark, Sr., in this opinion piece.
It’s obvious that customers will prefer to deal with sales associates who really know their products. But you’ll be surprised how huge a difference it makes to the bottom line.
Kiva cofounder Jessica Jackley’s new book urges would-be entrepreneurs not to wait for the perfect conditions to build a start-up.
President Barack Obama’s new push for more wind and solar power could help drive clean energy innovation. But the game-changer would be a carbon tax, says a Penn expert.
A high number of retirees have equity in a home that could generate income, but few tap its potential. Wharton’s Jack Guttentag offers suggestions on how the reverse mortgage market could be substantially improved.
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In this opinion piece, Walter G. Montgomery explains the steps executives must take to make organizational communication “an instrument of strategic and tactical navigation.”
At a recent Wharton People Analytics Conference, panelists from business and academia talked about some innovative new ways to apply data analytics to predict employee performance.
Coca-Cola is receiving criticism for funding research that backed exercise over cutting calories. As a result, experts are calling for more transparency in sponsored studies.
Does technological change increase labor productivity or does it affect all factors of production equally? New Wharton research shows that the truth is somewhere in the middle.
Is the way to success always straight up? Wharton research shows that for start-ups, sometimes it is better to take a temporary detour.