The K@W Network:
Taylor Swift’s bid to trademark phrases from her songs highlights a shift in the music industry’s business and branding models, intellectual property experts say.
While retailers will see failures and successes as they move from one channel to another, the bottom line is that they must be online and in physical stores to reach consumers.
Sustainability can be a tough sell to financially stressed hospitals, because many in health care still associate “green” with increased costs. But research confirms that environmental stewardship often leads to substantial savings.
Walmart’s modest wage increase may be a smart way to keep the company’s options open regarding future raises, but it may not sufficiently inspire workers, according to Wharton’s Adam Cobb.
An “open Internet,” free of entry bans, throttling or paid prioritization, won the day in a big FCC ruling. Wharton professor Kevin Werbach explains the business implications.
India’s new Union Budget highlights a roadmap for the future, but there are no “quick wins” or reforms for the near term.
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Even before the announced thawing of relations with the U.S., Cuba was developing a tech start-up community that has drawn interest from entrepreneurs and industry giants.
Claims of racism, domestic abuse, bullying, ethical breaches: What’s behind the recent rash of poor behavior in professional sports?
Diana Ayton-Shenker, founder and CEO of Global Momenta, and the first Social Innovator in Residence at Wharton, has made it her mission to help organizations optimize their impact through social entrepreneurship.
Does e-commerce decline on days when TV viewership surges, or do people multitask and shop while they watch? Research by Wharton’s Shawndra Hill provides some answers.
Outside-the-box approaches in today’s higher education landscape were celebrated at the recent inaugural Reimagine Education Conference.